Problem Statement
Identify who is most directly impacted by this problem. Alternately, who would benefit the most if this problem were resolved?
Type of problem For example, is the problem based upon skills, attitudes, knowledge, resources, competition, defects, or something else?
What does the team think is the most significant cause or causes contributing to this problem? What, if addressed, would make the greatest impact on resolving the problem? Include specific evidence.
CAPSTONE PROJECT_ COCA-COLA
Describe a possible solution to the current competitive landscape supported with concepts from the text chapters 6-10. Explicitly note the text concepts in the attachments.
Family Business
Select ONE of the cases we discuss in class. You can choose from ONE of these:
Brunata – INSEAD A & B
Write a short paper individually with:
The key issues from the case
Your advice to the family, ie which actions could they take and how? Why?
If applicable, application to your own situation
You may also include reflections to the questions provided in the class outline.
Length: 3-4 pages
Learning to communicate effectively in a very unfamiliar/uncomfortable settings.
Describe the unfamiliar situation. What made it unfamiliar and uncomfortable?
What did you observe about how other people communicated in that setting? Describe their speech, mannerisms, their writing style, etc.
How did you communicate in this setting? What was the message that you were trying to send? What communication channel did you use (verbal, non-verbal, written?)? Why did you choose that communication channel?
Was your communication effective? If so, why? If not, why not? How did the people respond to you?
What did you learn about others and about yourself from having to communicate in this unfamiliar environment?
The purpose is to help the class keep abreast of what is going on in international business and gain new knowledge about current market trends.
You must make your own posting – current event with a focus on the scheduled chapter topic(s).
In your main posting, a) its summary with a link or source, b) your reflection by incorporating what you have learned, c) specific themes from the assigned chapters in each module relating to the current event/article that you choose, and d) discussion question(s) for the group members to encourage further discussion on the topic(s).
Tips for initial main posting
For your summary, do not copy and paste contents from the original article.
For your reflection, elaborate what you have learned from the assigned chapters by taking international business perspectives. For example, what could be implications for MNEs or international business players from a topic of your article?
For encouraging group discussion, take international business perspectives asking IB relevant questions.
1. Read the article Furniture you can Grow and determine which segment of the technology adoption life cycle it resides.
2. Find 3 product examples that reside at the laggards section of Adoption Life Cycle. Explain why you selected them. Do not use product categories. Use specific products like a Nokia flip phone.
Do not simply identify a class of products. For example: Cell phones are products that laggards would buy. This is a product category not a product itself. They would not buy an iPhone 12max. They might buy an iphone 5. Be specific about the product.
Laggards in marketing comprise a group of consumers who avoid change and may not be willing to adopt a new product until all traditional alternatives are no longer available. The group is mostly concerned with reliability and low cost and represents about 16% of the consumer population. Study the definition. Close your eyes and become a laggard. What products do you see around you? Why do you still use them?
Optional article on Laggards: How Being a Laggard or Late Adopter of Technology Can Save You Money
Disruptive or Sustaining Technology
Read the product examples document and for each product innovation:
1. Determine whether they are disruptive or sustaining technology? Explain. (minimum of one paragraph of 4-8 sentences for each product)
2. Would any of the other models (other than Christensen’s) describe each product innovation? (such as Abernathy-Clark or Value chain) Explain.
Assignment: Imagine you work at a company and it is time for an employee named Jim’s annual review. While he was a model employee the first nine (9) months of the year, recently Jim has been coming in late. It has not been just a few minutes each day, either. It is starting to cause problems in the production line. In this assignment, write a one (1) page summary of your conversation with Jim. How will you address his recent performance issues while still praising him for his previous nine (9) months of good work? Your goal is to balance the negative and positive feedback so that Jim will leave motivated to do his best.
Notes:
Annual Review
Due Week 7 and worth 160 points
Imagine you work at a company and it is time for an employee named Jim’s annual review. While he was a model employee the first nine months of the year, recently Jim has been coming in late. It has not been just a few minutes each day, either. It is starting to cause problems in the production line. In this assignment, write a summary of how you would approach your conversation with Jim. How will you address his recent performance issues while still praising him for his previous nine months of good work? Your goal is to balance negative and positive feedback so that Jim will leave motivated to do his best. This assignment should focus on your goals for the conversation and which employee relations approaches you will use to address the situation.
You will create and submit your assignment by using the ecree link. Just click on the link, and start writing. Your work will be saved automatically. You’ll see some feedback on the right-hand side of the screen, including text and videos to help guide you in the writing process. When you’re ready, you can turn in your assignment by clicking Submit at the bottom of the page.
Click the assignment link to start your assignment in ecree. note that ecree works best in Firefox and Chrome.
Write a 5–7 paragraph paper in which you:
Explain how you will address Jim’s recent performance issues.
Suggest both constructive and positive feedback designed so that Jim will leave motivated to do his best.
Format your assignment according to the following formatting requirements:
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
Include at least one reference to support your paper.
The specific course learning outcomes associated with this assignment are:
Recommend a plan for addressing performance issues in an annual review that includes motivational feedback.
Introduction: Include a summary of the history of the labor issue, including information regarding the union, management, precedents and other pertinent information
Review literature regarding current labor relations theory and the strategies utilized to address these
Review the selected labor issue and its place in the development of labor relations policy. How do you believe the issue should be (have been) resolved. Base your solution on theory and research.
Identify how the suggest strategies move the company forward with their labor relations efforts and policies.
Conclusion: Present a summary of information and recommended solutions, with consideration given to implementation of strategy and implications for company stakeholders.
Write a paper in APA format (not including the cover page and reference page) arguing for a perspective or set of principles aiding entrepreneurs with financing a start-up, existing small business, or franchise.
Background. This week you will be learning Elsevier’s Open Access Journals (EOAJ) enabling you to access, at no cost, an assortment of research articles.
The front page and search engine are at Most of EOAJ articles are suitable for research
Goal. Your goal is to create an argumentative essay involving at least one publication from EOAJ, one publication from DOAJ, and one publication from OALib. Visit EOAJ and begin your search using a keyword search; afterward, expand your research using related keywords.
Your argument should present, describe, and support a perspective or set of principles aiding entrepreneurs with financing a start-up, existing small business, or franchise
Remember: the publications should be no older than six years old.
Remember to read the publications and extract essential information helping you build an argument. If you need techniques for reading articles, then check out and because they offer sound advice for reading articles. If you need a way to organize your notes, consider using the Cornell method at or using an Excel spreadsheet to organize your notes.
