Category: Public Relations

Describe how you will evaluate your plan when it is finished to see if it succeeded or failed. Describe what they think and how they feel about your client.

Cheating scandal of the Houston Astros team

The final project for PR 3311 is to assemble a short strategic plan document for your client company or organization.

This should be about 2-3 pages (but use more space if you need it) and uploaded as a Word document. It should include the following sections:

-A detailed description of your client and their mission.
-Define the public relations situation or problem your client is facing.

-A detailed description of your client’s publics — who you are targeting with your strategic plan.

Describe what they think and how they feel about your client.

-Establish your goals and objectives.

Try to have 1 goal and about 2-3 objectives. (Remember that your goal is big and broad, while your objectives are narrow, specific, and measurable.

For example, a goal might be to improve awareness of the YWCA, and an objective might be to improve name recognition by 30% among Lubbock citizens by September 1, 2021).

-An outline of what strategy or strategies you will use.

Describe each and how you’ll use them. (There are proactive strategies and reactive strategies.

-Describe what tactics you will use. You must have 3-5 tactics that will help you execute your strategies.

It’s ok to re-use what you used in Activity 2.
-Create a timeline of how you will execute your plan.
-Describe how you will evaluate your plan when it is finished to see if it succeeded or failed.

So your methods needs work. Descriptive then you are doing surveys??? rework it completely.

1. You don’t use website or non peer reviewed stuff in the lit review.

2. page number needed here – “money is, in a devastating way, at the center of all vital interests, and this is exactly the limit before which almost every human relationship fails” (Palmer et al., 2019).

3. After Adorno you need date –Adorno points out the importance

4.page number needed —which “is constituted according to the technological requirements of the production process ” (Horowitz, 2019). 5.date after Weber – Weber characterizes bureaucratic Functionalism

6. date after — Wirtz points out that, so you mention Horkheimer etc but not mentioning them in the lit review and only one reference to Adorno. Take them out from the upfront that you will utilize their Theoretical lens.

7. So your methods needs work. Descriptive then you are doing surveys??? rework it completely.

8. Your survey questionnaire also it is odd so fix it and it is quantitative so there is mismatch between methods and everything else.