‘‘Did you ever pressurized to work on merged strategy? Did you ever realized that reversals are meant for sustain the business in market?

Dynamics of reversal strategic change in emerging market: case study in India

The interview questions included the following: ‘‘Did you ever pressurized to work on merged strategy? Did you ever realized that reversals are meant for sustain the business in market? Each participant had the independency to discuss or open their views over additional questions.