Port City Brewing
Description
After reviewing the video, answer the following:
Describe the general environment and industry environment in the craft beer market.
Discuss the set of factors that has a direct influence on a firm and its competitive actions and responses to include:
the power of suppliers, the power of buyers, and the intensity of rivalry among competing firms.
What growth stage do you believe the craft brew industry is in and why?
Make sure you conduct additional research when answering these questions
. There is a lot of information available on the internet about Port City Brewing.
Link to video:
use this book as one of your sources if possible:
Hill, C., Jones, G., & Schilling, M. (2020). Strategic management theory: An integrated approach (13th ed). Cengage Learning
