Identify specific target audiences for your marketing communications, e.g., new customers, existing customers, lapsed customers, competitor’s customers, etc.

Business

Explain the basis for market segmentation. You may apply geo-demographic classification by referring to ACORN, VALS, MOSAIC or other published sources, as appropriate.

Identify specific target audiences for your marketing communications, e.g., new customers, existing customers, lapsed customers, competitor’s customers, etc.

Explain and justify your choice of promotion mix (e.g., advertising, public relations, sales promotion, etc.) and media mix.