Describe how they offer new ways of approaching and understnading the workings of contemporary society.In what important and interesting ways do these approaches and understandings of social phenomena overlap, extend and/or diverge from one another? Do you find anything compelling or problematic in their appraisals of socail reality?

Drawing on these theories: Regimes of Truth, Disciplinary Societies, Surveillance Capitalism.

Describe how they offer new ways of approaching and understnading the workings of contemporary society.

In what important and interesting ways do these approaches and understandings of social phenomena overlap, extend and/or diverge from one another? Do you find anything compelling or problematic in their appraisals of socail reality? Critically assess with use of your own examples.

Demonstrate extensive knowledge of classical and contemporary empirical sociological perspectives and theories in making critical sense of the social world and lived experience.

Critically evaluate the diversity and complexity of modern and contemporary orientations within sociological theory

Evaluate and critique a range of such theoretical resources within the discipline

Reason critically about the key concepts and ideological emphasis of a range of contemporary theoretical viewpoints

Construct critical and informed arguments about their strengths and limitations

Evaluate contemporary sociological perspectives and theories in making critical sense of the social world and lived experience.

What is happening socially, culturally, politically or economically that would warrant such a portrayal? What does this portrayal reveal about contemporary society. You may want to ask how such a portrayal reinforces or contests particular ideologies?

Start with a specific issue you are interested in critiquing in advertising. Below are potential starting points for your analysis

It could be a particular identity; i.e. gender, age, race, class, sexuality, able/disabled bodies, Canadian identity

It could be a particular issue or topic; i.e. education, family, religion, science, aging, celebrity, politics, motherhood, love,

It could be a particular type of product/activity i.e. smoking, cars, alcohol, gambling, condoms, organic food, children’s food

What is happening socially, culturally, politically or economically that would warrant such a portrayal? What does this portrayal reveal about contemporary society. You may want to ask how such a portrayal reinforces or contests particular ideologies?