What activities and programmes does the company sponsor? is the company undertaking any CSR? / are they sponsoring community groups/ events? why do you think they do this?)

MARKETING ANALYSIS./ EVALUATION

What activities and programmes does the company sponsor? is the company undertaking any CSR? / are they sponsoring community groups/ events? why do you think they do this?)

What is happening online through owned, paid and earned channels to engage with consumers and other stakeholders?)

Is there evidence of testimonies? What are others saying about the company? There is some crossover with earned channels from 2.7, above so avoid duplication)

How is the company utilising social media?

What types of messaging/ conversations are taking place and how does this reflect/ reinforce positioning and brand personality?)

What are their products? How are they displayed? How is branding used in the packaging? Is there evidence of the product life cycle or appeal to Roger’s Diffusion of Innovation segments?

Where are the products/ services accessed (i.e. online, brick and mortar, via a third party)? What delivery options do they have? How does this reflect strategy?

What pricing strategies are they applying? How does this reflect their generic strategy?

How are staff used in the business? What efforts do they make to create a community amongst customers?

How does the company demonstrate its existence? This is more relevant to service based companies so bear that in mind. Areas such as logo, website, branding will be key here.

How many steps to contact/ purchase/ complaints are there? Is the process more complex than competitors, or less so?

Reflects strategic decisions and relevant taught theories in its marketing efforts. (30 marks)

Describe what you find.
Analyse your findings (why have they done this and/ or what is the likely impact?).
Link your findings to taught theory/ strategy/ models.

Does / can evaluate the effectiveness of its marketing efforts. (20 marks)

How does / can the company measure effectiveness? (i.e. company KPI data/ social media comments, likes, shares).
The content of your portfolio must display academic skill and integrity, appropriate to level five studies. (10 marks)

See above and remember to:

Describe what you find
Analyse your findings (why have they done this and/ or what is the likely impact?)

What is the company positioning? (i.e. to provide products/ services at a lower price, better quality, better customer experience, industry experts etc.)

How does your product or service align with the company’s CSR program and how can you leverage this position as a competitive tool?

5-1 Discussion: DEI and CSR Initiatives

What is the company’s position on DEI? Do they have a clear policy or initiative around it?

What actions could you take to ensure a diverse, inclusive, and equitable project team is assembled?

What is the company’s commitment to CSR and how does it affect their profitability or image in the market?

How does your product or service align with the company’s CSR program and how can you leverage this position as a competitive tool?

Is it expected that successful organizations also have a CSR component in its values? Discuss by giving two additional employer examples.

Research another organization that is also high on corporate social responsibility. Compare and contrast their CSR approach with the CSR approach of TOMS Shoes.

What actions of organizations fall under the umbrella of “corporate social responsibility”? Give three examples of CSR activities beyond what you have learned from TOMS and the organization you discussed in this assignment.

Is it expected that successful organizations also have a CSR component in its values? Discuss by giving two additional employer examples.

What are the current operational issues that ensure the organisation’s sustainable growth? Consider the impact of operations on the environment and the CSR activities of your chosen organisation.

Give a brief overview of your chosen organisation. (200 words)
State at least five goals of your chosen organisation, including short- and
long-term goals (100 words).

State the vision of the organisation and briefly outline the organisational values that support the vision (200 words).

Outline the organisation’s past operations that help achieve the vision
(300words).

What are the current operational issues that ensure the organisation’s sustainable growth? Consider the impact of operations on the environment and the CSR activities of your chosen organisation.

Give relevant examples (300words). State the organisation’s plans for market development and product development (400words).

Appendix (optional)-includes all other materials not directly contained in the poster, but these must be referenced in the poster. For example, see Appendix 1.

 How important is corporate social responsibility (CSR) to the success of a company? What are the pros and cons of this?

What Does business Mean To You

TedTalk Link — https://youtu.be/XnOVp5n6oKQ

Respond to the following questions (be specific):

What is the purpose of business, to you?

What is the purpose of life, to you?

How can you align your life purpose with your business purpose?

How important is corporate social responsibility (CSR) to the success of a company? What are the pros and cons of this?

 

What distinguishes a natural monopoly from other monopolies? What are the pros and cons of regulating natural monopolies? Does your answer differ depending on the specific product or industry being regulated? Your response should be at least 75–150 words (1–2 paragraphs) in length.

Evaluating Firm Behavior and Industry Performance With Imperfect Competition

ASSIGNMENT IN WORD BELOW IN ATTACHMENTS ALSO

What distinguishes a natural monopoly from other monopolies? What are the pros and cons of regulating natural monopolies? Does your answer differ depending on the specific product or industry being regulated? Your response should be at least 75–150 words (1–2 paragraphs) in length.

Assume Acme Corporation is a typical monopoly:

Construct a graph illustrating Acme’s average and marginal cost curves and the demand curve facing it. Identify profit maximizing output and price, total revenues, total costs, and total profits.

Assume the economy moves into a recession and the demand for Acme’s product falls. On the same graph, show the effect of the recession on equilibrium price, output, and profits.

Your response should be one graph and at least 75 words (1 paragraph) that includes an explanation for the graph.

Consider a local public utility, such as the water utility or scavenger company, that is regulated. Provide a diagram or graph illustrating the typical price and output set by regulators. Then respond to the following questions:

What might happen if the company was not regulated?

To what extent does regulation lead to equilibrium price and output levels that are consistent with production and allocation efficiencies?

Do you think the local community would be better served if the industry was no longer regulated and entry was available to any other company wanting to serve the community?

Your response should be at least 150–225 words (2–3 paragraphs) in length, including graph with an explanation.

What are the key differentiating characteristics of a market characterized by oligopoly versus monopolistic competition? Provide one specific example of each type of industry and defend your assignment of the industry to monopolistic competition or oligopoly. Your response should be at least 75–150 words (1–2 paragraphs).

What makes the monopolistic competition model different from the monopoly model? Explain how the differences affect short- and long-run equilibrium. Your response should be at least 75 words (1 paragraph).

Use the following Payoff Matrix for Company A and Company B, the only two companies that produce widgets, to answer the following questions. Your response should be at least 150–225 words (2–3 paragraphs) in length.

What is the expected outcome of this one-time (not repeated) game? Defend your answer.

How might your answer change if the game is repeated indefinitely?

To what extent does this example illustrate why firms in some concentrated oligopolies exhibit cooperative or collusive behavior even though they don’t explicitly collude?

Company B Lowers Price Company B Does Not Lower Price

Company A Lowers Price Company B’s Payoff: $100

Company A’s Payoff: $100 Company B’s Payoff: -$100

Company A’s Payoff: $1,000

Company A Does Not Lower Price Company B’s Payoff: $1000

Company A’s Payoff: -$100 Company B’s Payoff: $500

Company A’s Payoff: $500

Describe at least two benefits to companies implementing corporate social responsibility (CSR) and shared value strategies. Include at least two examples of companies that have adopted CSR or shared value, and discuss how they benefited from them. Your response should be at least 150–225 words (2–3 paragraphs) in length.

What are the current operational issues that ensures organisation’s sustainable growth? Consider the impact of operations on the environment and the CSR activities of your chosen

Project

Using the research, you have carried in assignment 1 prepare a Poster that informs stakeholders about the challenge of the future of tourism incorporating sustainability agenda for your chosen organisation.

1. Overview

2. Goals

3. Vision

4. Past operations

5. Present operation

6. Future operations

Give a brief overview of your chosen organisation. (200 words)

State at least 5 goals of your chosen organisation, include both short- and long-term goals (100 words).

State the vision of the organisation and briefly outline the organisational values that

support the vision (200 words).

Outline the past operations of the organisation that help to achieve the vision (300words).

What are the current operational issues that ensures organisation’s sustainable growth? Consider the impact of operations on the environment and the CSR activities of your chosen

organisation. Give relevant examples (300words).

State the plans of the organisation in terms of market development and product development (400words).

 

Identify key ethical issues in Case Study . Describe at least two of the perspectives on ethics (deontological, consequential, justice or virtue ethics) discussed in this module and apply to them to the case study in relation to the actions of Boohoo’s suppliers or sub-contractors.

Business Ethics

Using Carroll’s pyramid of Corporate Social Responsibility (CSR) and information from Case Study I, identify the corporate social responsibilities of Boohoo and discuss how these responsibilities have been addressed in relation to its suppliers or sub-contractors in Leicester. (25 marks)

Identify key ethical issues in Case Study . Describe at least two of the perspectives on ethics (deontological, consequential, justice or virtue ethics) discussed in this module and apply to them to the case study in relation to the actions of Boohoo’s suppliers or sub-contractors. (25 marks)

Analyze Uber’s financial success and present your findings to senior management. In your findings, you will identify financial key performance indicators, industry financial benchmarks, and accounting guidelines related to Uber.

MBA500

You have analyzed the current financial records of your organization and evaluated whether the operational plan aligns with key performance indicators of the finance department.

Now, your CEO wants you to present to senior management how your department (or any individual department) can contribute to the financial success of the organization.

Prompt

Analyze Uber’s financial success and present your findings to senior management. In your findings, you will identify financial key performance indicators, industry financial benchmarks, and accounting guidelines related to Uber.

Review the Uber Case Study provided in the textbook, and review the additional information related to Uber provided.

Review the Uber Case Study provided in the textbook.

Critical Thinking Case: Uber: Riding the Gig Economy

Review the following additional information related to Uber.

Investor information for Uber balanced scorecard/financial: In the annual report, review Uber’s balance sheet, income statement, and cash flow statement.

Uber: Corporate social responsibility (CSR) and environment, social, governance (ESG) metrics

Create a presentation for your CEO and senior management, discussing the following key criteria:

Identify the financial key performance indicators of Uber’s success.

Analyze how different functional areas, departments, or both of Uber contribute to its overall financial success.

What common industry financial benchmarks should Uber consider in developing its strategies to grow the business?

Which financial benchmark can Uber adopt to measure its performance and increase its industry attractiveness? Use Porter’s five forces to support your answer.

Are there any critical elements of accounting guidelines that will be crucial for Uber to meet? Explain your reasoning.

LINKS FOR FINANCIAL/investor for Uber