Business Analytics Research (in SAS)
Describe the various tasks you will take in undertaking your research. for each research question, provide the specific data and method required to conduct your research. State the dates by which you will complete each part of your report
Business analytics report
Use at least six different Objects from Tables, Graphs, Controls, Analytics, Containers and Content provided by SAS Visual Analytics.
Create a Business Intelligence (BI) report with at least three sections on operations (10%), marketing (10%) and finance (10%). This BI report should include key facts about company’s performance on a global and regional level. These facts should include both financial and marketing related data.
Decide on the appropriate visualization tool/type to use based on the data you choose, and information you intend to portray. How will these charts be perceived by a non- technical user? What questions he/she may ask and answer with it? (10%)
Make use of additional tools/functions such as global and local filters, text inputs, text content displays and images. (10%)
Your final BI report should be submitted as a PowerPoint presentation (5-7 slides max.).
