CPM Ceasars Entertainment
Describe the nature and purpose of an external
assessment in formulating strategies.
Identify and discuss 10 external forces that impact
organizations.
Explain Porter’s Five-Forces Model and its relevance in
formulating strategies.
Describe key sources of information for identifying
opportunities and threats.
Discuss forecasting tools and techniques.
Explain how to develop and use an External Factor
Evaluation (EFE) Matrix.
Explain how to develop and use a Competitive Profile
Matrix (CPM).
What are the strengths and weaknesses of our major
competitors?
What products and services do we offer that are unique in
the industry?
What are the objectives and strategies of our major
competitors?
How will our major competitors most likely respond to
current economic, SCDE, political, governmental, legal,
technological, and competitive trends affecting our
industry?
How vulnerable are the major competitors to our new
strategies, products, and services?
How vulnerable is our firm to successful counterattack by
our major competitors?
How does our firm compare to rivals in mastering the
social-media conversation in this industry?
To what extent are new firms entering and old firms
leaving this industry?
What key factors have resulted in our present competitive
position in this industry?
How are supplier and distributor relationships changing
in this industry?
