Explain the method you used considering the type of qualitative research orientation (phenomenology, ethnography, grounded theory or case study)

Market research – assessment 1 research project

Explain the method you used considering the type of qualitative research orientation (phenomenology, ethnography, grounded theory or case study)

Define the type of research (focus group) and how you will proceed with the data collection (present the data collection instruments).

Explain which will be your unit of analysis.