Explain why these companies are competitors. Analyze the competition’s products and services, explaining features, value, targets, etc. What are the competition’s strengths and weaknesses, and what is the market outlook for the competition?

Project 2

Using the information gathered for the OT analysis, develop an EFE matrix using five (5) opportunities and five (5) threats. Discuss how you developed the EFE matrix and the outcome. Make sure to support your reasoning.

Perform a Competitive Analysis using the focal company’s closest three competitors plus the selected company.

Explain why these companies are competitors. Analyze the competition’s products and services, explaining features, value, targets, etc. What are the competition’s strengths and weaknesses, and what is the market outlook for the competition?

Identify and discuss at least eight (8) key success factors (critical success factors).

Develop a Competitor Profile Matrix (CPM). Explain how you developed the matrix. Make sure to support your reasoning.