How can Broadway leverage its success with Hamilton to increase its conversion of the younger demographic into habitual playgoers? What challenges might be encountered? be specific in your answers to both of the questions.

Growing the Audience for Hamilton

How can Broadway leverage its success with Hamilton to increase its conversion of the younger demographic into habitual playgoers? What challenges might be encountered? be specific in your answers to both of the questions.

Using the criteria to evaluate business leveraging options, what other growth options exist as revenue-generating for Hamilton? Please be specific in your recommendations here.