How can influencer endorsement affect consumers decision making process through social media marketing

How can influencer endorsement affect consumers decision making process through social media marketing

Detailed review of existing published research

NOT an explanation/description of a topic and NOT a persuasive argument – you are not writing an essay!

Analysis of existing research – establishing the evidence base!

YOU ARE NOT PERMITTED TO DO A CASE STUDY ANALYSIS

Demonstrate your analytical abilities

Demonstrate your ability to organize, synthesise and categorise large amounts of literature – published research

Improve your employability prospects