How did Kikkoman develop the market for wines in Japan? Compare and contrast its approach toward developing the market for wines in Japan with its approach for developing the market for soy sauce in the US.For Kikkoman, is the China market harder to crack than the United States market? Why? Would your answer have been different if you had not read the Kikkoman case? Why?

Kikkoman Case Study

Read Case and answer following questions:

3. How did Kikkoman develop the market for wines in Japan? Compare and contrast its approach toward developing the market for wines in Japan with its approach for developing the market for soy sauce in the US.

5. For Kikkoman, is the China market harder to crack than the United States market? Why? Would your answer have been different if you had not read the Kikkoman case? Why?