How does the event use Commercialisation & Sponsorship to promote its image?Who are the main stakeholders in the event & what is their role?

1: How does the event use Commercialisation & Sponsorship to promote its image?

2: Who are the main stakeholders in the event & what is their role?

3: What key ethical issues have been faced by the event in recent years?

4: Evaluate approaches to segmentation, targeting and product positioning in the sports sector

5: Assess factors effecting buyer behaviour in sport