What’s the business’s mission? What goals does the business hope to achieve via marketing? What does the business intend to do to accomplish those goals?
Identify the business’s strengths, weaknesses, opportunities, and threats. List three things the business does well, three areas it could improve in, three things working in its favor or to its advantage, and three ways the external environment negatively impacts or may impact the business. Review the examples in Chapter 2 in your textbook.
Identify the business’s consumer base in three paragraphs. Who are its potential customers? What are their ages, genders, and interests? What do they each want and need in regard to the business’s products or services?
How will you reach those targeted customers? What’s the message you want them to receive about the business’s products or services? Review the examples and case studies in Chapters 2 and 3 in your textbook.
What products or services need to be developed so that the target audience will perceive them as valuable enough to buy?
How will the business price these goods so that customers believe they received a fair deal?
Where will the products/services be sold, and what methods will be used when selling them?
How does the business plan to get the word out about these products or services? What allocated resources are needed for marketing efforts to be put in place and successful?
Does the business plan to develop a unique image? How can this unique image and atmospherics be achieved?
How will the personnel influence sales? What kind of sales techniques can the personnel be trained in?
