Intro To Marketing – Assignment 2
Comprehend the components of an organization’s marketing program including how to plan, price, promote, and distribute goods, services, or ideas.
Identify the marketing relationships both internal and external to an organization.
Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.
Recognize why and how customers are considered in strategic marketing plans.
Comprehend the concepts of value, quality, customer service, logistics, and supply-chain management.
Identify current challenges and opportunities such as information technology, globalization, marketing ethics and social responsibility, and their impact on marketing practices.
Follow the instructions below to complete this assignment.
Select a Company
Select one company from the list below:
Amazon
Apple
Google
Loblaws (Includes any of the divisions and banners within Loblaws Companies)
Lululemon
Netflix
Starbucks
Tesla
Uber
Questions
Using the company that you selected in Part A, prepare a report using the following numbered headings and answer the questions associated with each heading. Make sure you apply the various marketing concepts and terminologies discussed in this course within your answers. You must use at least 3 credible sources within your report.
Value Proposition
Create your own Value Proposition statement for the company you selected using a maximum of 2 sentences. (4 marks)
Marketing Management Orientations
Which of the 5 “Marketing Management Orientations” is best exemplified by the company you selected? Which orientation will best serve its targeted customers? Identify at least 3 points and provide an example for each point that you identify
