Principles of Marketing – Marketing Plan Part 2
MY BRAND: H&M WOMEN’S CLOTHING LINE
TARGET MARGET: SINGLE WOMEN IN THEIR 20s
This is a continuation from your last paper (therefore the same industry, brand/company/ and target audience). In this paper you are taking deeper dive into the following areas/sections:
Market / Target Audience Analysis – This section is also RESEARCH based and should be everything you wanted to know about your target market, including the 5 areas that define a target audience, which we discussed in class… demographics, geographics, psychographics, media habits, and usage. More specifically…
Target Market
Segment the market down further
Must show market potential – The is research based – For ex. How many college students who live in dorms in southeast Florida are there?
5 areas that define a target – Research and stats for all sections
Demographics
Geographics
Psychographics
Media Habits
Buying Behavior
Create a faux file to be used during your presentation
Marketing Mix Strategy – Product/Brand Strategy, Product/Brand Positioning, Points of Difference
Product/Brand Strategy – product line extension, product line, item, and mix, depth and width
Product/Brand Positioning – what do you want to be known for… what do you want your consumers to think of when it comes to your product
Points of Difference – how different from the rivals and competition… what consumer problem are you solving… competitive advantage
This should be set up in bullet form in order as shown above already did the 5 areas that define a target (attached) but you need to create a faux file for it.
Marketing Plan Part 1 attached also for your reference
