1-1 Discussion: Aligned Messaging
Find an example of an organization you feel has strong visual communication. Examine a few different visual communications that they have shared with the public, whether digitally or through print mediums. Then, address the following questions regarding your selected brand:
Who is the organization’s target audience?
What are the general goals of the communication the organization sends? For instance, are they meant to entertain, inform, or persuade?
Are the channels the organization uses to send its visual communication effective? Why or why not?
Is there clear consistency between the organization’s visual communication? If so, what are some of the recurring themes you see in the organization’s messages?