In this module/week, you will review the practical steps to manage a retail establishment including hiring, training, and motivating employees.
You will learn how to control costs within the store.
In addition,there will be explanation of regarding how to design the store in terms of Merchandise layout, visual effects, and an appealing atmosphere.
Finally, the critical topic of customer service will describe how customers perceive the quality of service provided and how that can be a strategic advantage over the competition.
For this Discussion Board Forum, choose no more than 2 of the following questions to discuss in your thread:
What is the difference between Extrinsic and Intrinsic rewards?
What are the effects of these rewards on the behavior of retail employees?
Under what conditions would you recommend that a retailer emphasize intrinsic rewards over extrinsic rewards?
Many large department and specialty stores are changing their salespeople’s reward system from a salary to a commission-based system.
What problems can commission-based systems cause?
How can department managers avoid these problems?
Describe how you would display merchandise in your selected retail store for the course project.
What visual effects would you use to attract customers to various departments?
What unique atmospheric components would you use?
Explain your reasons for the decisions you made.