Psychoanalyst Erich Fromm created a theory of character orientation, which included what he referred to as a ‘marketing personality’. This is an example of self-objectification – regarding the human as an object and instrument. Do you think that increased technological complexity makes people more or less likely to self-objectify? Why?

Peer Response

Psychoanalyst Erich Fromm created a theory of character orientation, which included what he referred to as a ‘marketing personality’. This is an example of self-objectification – regarding the human as an object and instrument. Do you think that increased technological complexity makes people more or less likely to self-objectify? Why?