What are the ideas and themes informing your project?
What are the critical problems that you desire to change?
Who are you addressing? Who is your audience? This will inform your
presentation format.
What is your design concept? Are you staging a resistance? Writing a policy
paper? Creating a proposal?
Which user groups will be impacted by your project?
What are the precedents for your ideas? Are they historically informed? Have
there been previous attempts to bring about change?
What is the “tone” of the project that you are trying to achieve? Is it an over-
the-top manifesto? A serious call to action? A policy piece?
