What is the “acceptable” margin of error in the 11 years of data collected by Nielsen using the dairy measurement?What are some of the problems of this methodology?

COM 309
Assignment 11 Nielson Method

Read the attached article carefully. Answer the questions below:

Q1. What is the “acceptable” margin of error in the 11 years of data collected by Nielsen using the dairy measurement?

Q2. What are some of the problems of this methodology?