Commercial visual analysis
What is the product or service being sold? Can you easily figure out what the product
is?
What is the general mood or feeling of the commercial? Since we know the product or
service being sold, what methods are the advertisers using to make us interested? How do
they portray the product or service in a positive light?
How does the soundtrack play a role in your interpretation of the commercial? Is the
music cheery, dreary, suspenseful, whimsical, fun, or exciting? Does the music affect our
feeling of the mood? Is there a voice-over of someone telling us something? What is the
