What marketing strategies might be utilized for promoting the upcoming changes and to attract these new patients?

Case Study Week 7

From an administrative viewpoint, are you in agreement with Jim’s rationale, and what effects will his initiatives have on their strategic direction? If you do not agree, what organizational direction would you propose based on the ACA?

Examine how his strategy helps or hinders the value-based reform that the industry is moving towards.

What marketing strategies might be utilized for promoting the upcoming changes and to attract these new patients?