Seminar Management Strategy and Policy Assignment
Choosing where to compete is as important for organizations as choosing how to compete.
How do we know whether or not an industry is attractive? Let’s begin by examining the competitive forces.
On what basis do buyers of the industry’s product choose between the competing brands of sellers? That is, what product attributes and service characteristics are crucial?
Given the nature of competitive rivalry prevailing in the marketplace, what resources and competitive capabilities must a company have to be competitively successful?
What shortcomings are almost certain to put a company at a significant competitive disadvantage?
What can our company do better than any of our competitors in its current market?
What strategic assets do we need in order to succeed in the new market?
Can we catch up to or leapfrog competitors at their own game?
