Social networking cohort Segmentation
Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories.
Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful?
Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.
weekly readings:
youtube.com/watch?v=9m45nVsvvEY
