Who are different types of people, and how are they different in terms of their attitudes and behaviours?What are the causes of their actions? How can you affect their behaviour and make it better?

Writer’s choice

Analyse the issues that have been happening and then produce the case, supported by consumer behaviour theories and concepts that can help to overcome the issue.

Who are different types of people, and how are they different in terms of their attitudes and behaviours?

What are the causes of their actions? How can you affect their behaviour and make it better?

Two important questions to keep in mind are: how elaborate the issue you are analysing and how realistic it is in terms of your approach to overcoming resistance and implementing it. The detail here is critical.