Write a brief statement of how you will add value to the prospect’s (individual or business) by meeting a need or providing an opportunity. Explain the primary business reasons that customers would use your offering.

Sales Toolkit

Write a brief statement of how you will add value to the prospect’s (individual or business) by meeting a need or providing an opportunity. Explain the primary business reasons that customers would use your offering.

A value proposition tells prospects why they should do business with you rather than your competitors and makes the benefits of your products or services crystal clear from the outset.