Business of Creative Media: CFO EXECUTIVE REPORT
Assignment is based on our project. You need to read the previous assignments to understand the idea and structure of our work.
The Financial Plan
Provide an Executive Summary that highlights your specific financial situation.
Include the following in your Report:
How you distributed your Shares
How to are going to make money (refer to the marketing and sales strategy) • What are your expenses and projections? (Refer to cashflow)
What are the sources of revenue and projections? (Refer to cashflow)
Discuss your pricing strategy and provide a rationale
When will break even? Why?
How and when you will become profitable, sustainable.
Discuss the intent of obtaining additional financing and justify your reasoning.
Discuss any Eligible Government funding available. Do you qualify? Why or why not.
How will you ensure financial accountability? How will your clients or customers pay you? Cash,
direct deposit, on invoice, PayPal, credit card, magic beans?
How are you going to organise and stay on top of these payments? (Bookeeper? Accountant?)
Who are your support resources? Why them? (Legal? Accounting firm?)
A traditional financial plan for business consists of the following:
A 12-month profit and loss (income statement)
A cash-flow projection
A projected balance sheet
A break-even calculation
Summarize your findings and include the statements in your Appendix
Length: 1500-2000 words, times New Roman, double spaced, not including citation or cover page.
