Selected company: McDonald’s
What do you perceive to be the key strengths and weaknesses of this business from a customer’s perspective? Make one analysis for strength (two paragraphs minimum) and another section for weakness (two paragraphs minimum).
What do you perceive to be potential opportunities and threats for this business? Make one analysis for opportunities (two paragraphs minimum) and another section for threats (two paragraphs minimum).
Use your SWOT analysis findings to set a goal of where this business could be in two years in terms of growth, size, new offerings, or expanded customer base. What steps do you recommend to navigate the current chaos and to achieve the two-year goal?
