Where is the organisation now, i.e. its SWOT? What are its current strategies and how effective are they? What are the organisation’s main challenges and opportunities?

Strategic Management

Where is the organisation now, i.e. its SWOT? What are its current strategies and how effective are they? What are the organisation’s main challenges and opportunities?
(Approximately 1000 words, 20% of the marks)

Recommended strategy – Of the alternative futures for the organisation, which direction do you recommend the organisation go in, and what needs to be done to go in that direction? What is your argument for your recommendation?