Where is the organisation now, i.e. its SWOT? What are its current strategies and how effective are they? What are the organisation’s main challenges and opportunities?
(Approximately 1000 words, 20% of the marks)
Recommended strategy – Of the alternative futures for the organisation, which direction do you recommend the organisation go in, and what needs to be done to go in that direction? What is your argument for your recommendation?
Identify and evaluate the key drivers of change in the macro environment with respect to the future of the craft beer industry using the PEST(EL) model.
Using Porter’s 5 Forces Model critically analyse the craft beer industry and evaluate the relative stability of BrewDog’s position in said industry.
What competitive advantages does BrewDog have and how can they make the most of these advantages?
Compile relevant points from the above analysis into a SWOT.
Critically analyse the stakeholders in the industry using a mapping technique and evaluate the stability of their current positions.
Develop and strategically evaluate the likely future scenarios for the industry on a global basis.
Discuss the medium to long-term future of the industry, and weather the future of BrewDog, is sustainable in its current structure.
What changes may occur going forward and how might The Company respond now to be best placed to prosper going forward? Consider using scenario analysis techniques here.
This Assignment is on/about NETFLIX
Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?
Use the Balanced Scorecard Template to:
Create at least 3 measurable project objectives for each quadrant of the scorecard based on your analysis.
Determine targets, timelines, and metrics for each objective.
Explain the following in 350-525 words on the Balanced Score Card Template:
Why these objectives are appropriate for the project.
Why these metrics and timelines are appropriate for your strategic plan.
Perform a SWOT analysis of your current place of employment (or a place of employment with which you are very familiar).
In a formal APA paper, describe the Strengths, Weaknesses, Opportunities, and Threats of the organization.
Identify three to four goals that can be used for strategic planning and organizational development.
Draw on content from this module’s lecture and readings.
Use the findings to define your organization’s competencies and competitive advantage.
This assignment should be 3-5 pages in length with the exception of the title and reference pages.
